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Sell Insurance Over The Phone

Understanding the scope of doing business with tech aids has made business much easier. However, regardless of the benefits of such a platform, leading sales is your main priority as a sales agent. Most sales agents often make avoidable mistakes when having phone conversations with prospects, leading to no sales. So how best can agents improve and achieve more sales? The main focus of every prospect when responding to a call from an agent is the agent’s introduction, conversation tone, the information provided, and style of engagement.

Staff members can try out a prospect-to-agent conversation style while others make suggestions on why they think such a conversation sample may not be the best.

Staff members should try out voice training exercises in order to improve their tone and expression

Staff members should have a weekly discussion session to relate their challenges with experts and professional sales agents in order to learn other ways to improve their positive outcomes.

If calls are recorded, previous ones from a staff with the highest, middle, and lowest sales for each month can be played for other staff members to listen and discuss why this works and not the other ones. As well as point out errors that may have led to no sales

Motivational and inspiration sessions should be introduced once or bi-weekly before commencing work. This is to help encourage depressed and low sales agents not to give up and work harder.

Educate staff members on the regulatory violation policy and language usage.

Scripts

Always remember that your goal is to captivate your prospect with your conversation by building rapport with them and creating awareness of how this type of insurance will add value and benefit them before winning a sale. So, your focus should be on keeping the conversation short, sweet, and friendly. Start with an introduction to make your prospect feel quite calm and comfortable. Now there are two ways to begin via audio call;

If you know the prospect's name, you can say…” Hi Mr or Mrs (name), my name is…. calling from (company name). I’d like to know if it is a great time to have a discussion with you”.

If you do not know the prospect's name, you can say..” Hello, my name is…. calling from (full company name), located in (the state). I’d like to know if it is a great time to have a discussion with you”. At this point, try to sense the gender you’re talking to based on the prospect's voice. And if you’re not certain, still remain calm after getting a response. Then curiously ask, may I know your name?

With this elevator pitch, you have created a friendly approach and made the prospect aware that their time or situation at that moment also matters to you. Once your prospect gives positive feedback to approve your formal request,…you say, “ Thank you very much.” (A sign of appreciation to show that you value their acknowledgment) Now you proceed to let them know why you placed a call towards them. You can start by pitching a question. You say, “ Mr or Mrs (name), I’d like to know if you’re currently on any form of insurance?” The prospect may either say “yes or no”. If yes, try to know what type of insurance it is before moving to the next point. But if no, then you moved to the next point. Remember, do not rush to offer the prospect any offer. Now, you can say,… “I would like to discuss our life insurance plan with you and why it would be best if you register with our company on any of the available plans. “ You may experience an objection, or the prospect gives you the further go-ahead to continue. In case you encounter an objection, take a look at our life insurance objection and rebuttal section for expert and professional guidelines on handling and eliminating any form of objection successfully while keeping your potential prospect interested in what you are introducing to them. If there is no objection, then recapitulate more about the company’s life insurance plan and how it can benefit the prospect. Do not feel scared educating your prospect about the life insurance plan. Instead, it makes the prospect more enlightened and clarified. However, you might be tempted to make a very elaborate speech here. Try to avoid that! The aim here is to lead sales; therefore, keep it short, straight, and concise (your point should be brief and on-point). Once you’re done, you say,…”Mr or Mrs (name), would you like to clarify anything or need further explanation regarding the plans?” Here you just made your prospect feel you’re interested in ensuring they understand everything you have said. After the prospect replies, if they seem unclear regarding a particular part, ensure you explain again and be sure that they understand your explanation before you proceed to ask a question that will attract and win sales. Once the prospect understands everything, you reply with, ”Mr or Mrs (name), what type of life insurance plan would you like to secure or register for today“… If it leads to immediate sales, great! And if not, do not be discouraged or disappointed. Instead, respond by saying this with a curious tone…” Can I know if there is any reason that may be stopping you from commencing a life insurance plan with us today?” This will make the prospect tell you the reason. However, they are more likely to say a response like “ I would like to think about it.” If the company has a website, you can refer the prospect to the website in order to access more information. Now, you say, “Okay, I would like to know when within the week will be best to check back on you.” If the prospect says a date, ensure you stick to it. But if they sound uncertain, you say, “ I will check back on you in a few days; I hope that’s fine?” Once the prospect responds, you say, “ Thank you, Mr or Mrs (name), for this opportunity; it was a pleasure talking with you. Have a wonderful day!” However, your tone should be well composed and friendly. Following this script requires a conversational style to ensure you build trust and end up with immediate sales or move forward to a follow-up process.

Follow Ups

We mostly suggest that a follow-up process should be launched at least 72 hours or 3 days after the first call. However, you can send emails and texts to the prospect to keep them engaged with your offer. Here, you keep very short and straight to the point. You say, “Hello Mr or Mrs (name), I am (name) calling from (company’s name)”. Then, continue with a short greeting. You can say, “How’re you doing, sir or ma? I hope you’re having a great day.” After the prospect responds, you say, “ I called you regarding our previous discussion on the life insurance plan.”…..If the prospect shows interest, great! And if otherwise, you say, “ Okay, I will check back on you later during the day or week, if that’s fine.” Once the prospect responds, you say, “thank you for your time once again. I look forward to your feedback. Do have a wonderful day.” Kindly note that if a prospect’s response doesn’t lead to sales, keep checking on them to remind them about your offer. However, avoid excessive calling, texting, or emailing. Always remember to keep your tone soft and calm.

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